Rio de Janeiro, May 20, 2026‍

Digital transformation is no longer just a technology issue. As artificial intelligence, automation and digital products become increasingly central to the relationship between companies and users, the need for professionals who can design clearer, more efficient and more trustworthy experiences is growing.

It is from this market shift that Deeploy brings to Web Summit Rio 2026 the session “Automation vs. Trust: Rethinking UX in an AI-driven world”, led by Mauricio “Mao” Barros, Co-Founder and Chief Creative Officer at Deeploy, on 11 June at 2:25 pm, on Stage 6 – Creative Summit.

The session offers a critical perspective on the impact of automation and artificial intelligence on user experience. In a context where digital products are increasingly mediated by intelligent systems, efficiency alone is no longer enough. To build trust, retention and growth, companies need to create interfaces, journeys and digital decisions that users can understand, validate and control.

For Deeploy, this scenario makes UX Design and Product Design professionals increasingly strategic. Their role goes beyond aesthetics or usability: these professionals help companies reduce friction, improve conversions, increase retention, interpret user behaviour and transform technology into real business value.

“Artificial intelligence is profoundly changing the way we interact with digital products. But true innovation is not only about automating more. It is about designing experiences that people can understand, question and trust. That is one of the major challenges facing UX today.”

Mauricio “Mao” Barros, Co-Founder and Chief Creative Officer at Deeploy

This perspective is particularly relevant in a market where many companies still struggle to hire specialised profiles for product teams. In conversations held with Deeploy clients and prospects, around 60% of respondents identified the difficulty of aligning technical and professional profile expectations with recruitment teams as one of the main challenges when hiring for highly specialised areas such as UX/UI and Product.

Deeploy operates precisely at this intersection between talent, product and business. The company has already placed more than 475 professionals in UX/UI and Product roles, supporting organisations that need stronger teams to scale digital products and respond to today’s challenges in innovation, user experience and technological transformation.

The company’s specialisation is also reflected in the agility of its processes. While traditional recruitment processes can take between 45 and 90 days, Deeploy works with an average of seven days from role briefing to hiring. This specialised methodology also contributes to an average turnover rate of 2% among placed professionals.

Deeploy | Tabela de Indicadores
816% revenue growth over 5 years
+475 professionals placed in UX/UI and Product
7 days average from briefing to hiring
2% average turnover rate
“Recruiting for UX, UI and Product requires more than finding available candidates. It requires understanding the company’s context, the maturity of the product, the level of autonomy expected and how that professional will impact the business. This specialised perspective is what allows us to reduce time, increase fit and lower turnover.”

Fernando Padovan, Founder & CEO at Deeploy

Over the past five years, Deeploy has recorded 816% revenue growth, equivalent to a trajectory of annual doubling. For the company, this growth reflects a structural market shift: organisations are realising that strong digital products depend not only on technology, but also on teams capable of designing experiences that respond to real user needs and concrete business goals.

Deeploy’s presence at Web Summit Rio 2026 therefore reinforces a central message: in a world driven by AI, automation and digital products, user experience will increasingly become a competitive differentiator. And finding the right UX Design and Product Design professionals will be decisive for companies that want to grow, scale and create more relevant products.

About Deeploy

Deeploy specializes in developing and connecting talent in UX/UI, Product Design, Digital Product, and Technology, helping companies build teams that are ready to meet today's challenges in innovation, user experience, and digital transformation.

With an approach centered on specialization, design maturity, and value creation for both companies and professionals, Deeploy works at the intersection of talent, product, and technology. The company has already placed more than 475 professionals across UX/UI and Product roles, contributing to the growth of organizations looking to scale digital products with greater clarity, efficiency, and impact.