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UX Talks '25
Nov 11th, EDIT. Lisbon

UX Talks '25 • Nov 11th, EDIT. Lisbon

UX Designers’ Soft Skills in the AI Era

It was amazing to see so many people come together to share ideas, learn, and dive deep into the role of soft skills in an AI-driven era.With every conversation, one thing became clear: people remain at the center of everything.

Nov 11th, 6:30 PM
EDIT. Lisbon, in person

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In partnership with

EDIT. logoUXPA Portugal logoFriends of Figma logoLadies that UX Lisbon logoLogo Startup PortugalPortugal Tech Week logo

Soft Skills in a Design Era shaped by AI

Because technology evolves, but people enable progress.

As AI redefines design workflows, collaboration models, and decision-making processes, human-centered skills are becoming critical for effective product development. Empathy, communication, and strategic thinking are what sustain innovation and build resilient design teams.

UX Talks Lisbon 2025 brings together designers from all maturity levels to discuss how soft skills are shaping collaboration, leadership, and the future of digital experiences in a global design ecosystem.

Reasons to join us

Targeted Networking

Connect with the active UX Design community in Lisbon for Web Summit and Portugal Tech Week, and expand your network.

Relevant Content

Gain practical insights into the future of design and digital experiences on a global scale, under a context of frequent evolution.

Exclusive Enviroment

In the heart of central Lisbon, EDIT. provides a welcoming space that ensures close connections and quality conversations.

Trusted Connection

Deeploy specializes in connecting companies and UX talent worldwide—this event is a great opportunity to expand that network.

See what happened

Deeploy’s events are the place where true UX connections happen

Our incredible speakers

From the portuguese UX Design Community

Smiling woman with light brown hair tied back, wearing hoop earrings and layered necklaces against a purple background.

speaker

Maria Bernardino

Design Lead, Publicis Groupe

in/mariasbernardino

At Publicis, she leads the global digital marketing team for Santander Bank, bringing nearly a decade of experience in design and brand communication focused on visual strategy and consistency.

Picture of Fernando Casanova

Speaker

Fernando Casanova

DESIGN DIRECTOR, merkle

in/fernandocasanova

Design director of a global team. With 20 years working with product design, UX, UI, customer experience and mentoring, he combines expertise in digital strategy, innovation, and user-centered design.

Portrait of a woman with long dark hair wearing a white turtleneck and dark blazer, smiling against a purple gradient background.

Speaker

Liana
Maia

Lead of UX Research, Entain

in/liana-maia

Lead of UX Research at Entain, social scientist with an MBA in Marketing, studying how people interact with products and technologies to create inclusive, user-centered experiences.

Picture of Dan Ferreira

Speaker

Dan
Ferreira

head of design, amadeus

in/danvanderbill

A design leader with over 30 years of experience. At Amadeus, he leads two design teams within the Travel business unit, driving innovation in software, hardware, and service solutions.

Picture of Bruno Figueredo

host

Bruno
Figueredo

lead Designer, outsystems

in/bfigas

A tech brand designer with a background in multimedia.  Since 2020, Bruno's been building design communities in Portugal and online. His passion: making design a tool for everyone, not just a few.

Know what's happening

Check the full event agenda

6:30PM – 7:00PM

Welcome drinks

7:00PM – 7:20PM

Opening with Mao Barros

7:20PM – 8:30PM

UX Designers’ Soft Skills in the AI Era

8:30PM – 9:00PM

Q&A with the Speakers

9:00PM – 10:00PM

Happy hour

The venue:
EDIT. Disruptive Digital Education

A modern and inspiring space, located in the city center, designed to welcome professionals from the global technology ecosystem during Web Summit Lisbon.

Alameda Dom Afonso Henriques, 7A – 1900-178

See on
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Dark auditorium with rows of empty folding chairs facing two screens displaying an aerial city view and the words 'EDIT WORK'.
Modern office reception area with wooden desks and partial blurred figures walking and interacting.
Modern office hallway with numbered wooden lockers on the left, colorful hanging strings above, and two blurred people walking past.
Modern coworking space with people working on laptops at a long wooden table, surrounded by wooden benches and plants.

By car

Alameda Dom Afonso Henriques, 7A – 1900-178 – Lisbon, Portugal

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By train

Roma Areeiro Train Station

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By subway

Alameda Subway Station

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Deeploy’s events are the place where true UX connections happen